77bld Privacy Policy
Your privacy matters to us. This policy explains what personal data 77bld collects, why we collect it, and how we keep it safe for all Bangladesh players.
Overview
Introduction and Scope of This Policy
Last Updated: January 2026This Privacy Policy ("Policy") describes how 77bld ("the Platform", "we", "us") collects, processes, stores, and protects personal data provided by or generated by users ("Player", "Member", "you") when accessing or using the 77bld website at https://77bld.vip and any related services, games, betting markets, and features made available on the platform to players in Bangladesh. This Policy applies to all personal data we hold about you regardless of how it was collected — whether through account registration, gameplay, deposit and withdrawal transactions, customer support interactions, or your use of the site's technical features.
By registering an account, making a deposit, placing a bet, or otherwise using any feature of the 77bld platform, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal data as described. If you do not agree with any part of this Policy, you should not register or continue using the platform. We may update this Policy from time to time; continued use of 77bld following any update constitutes your acceptance of the revised Policy.
Our Commitments
Six Core Privacy Commitments
These six principles summarise how 77bld approaches data privacy for every member. Full detail for each commitment is provided in the sections that follow.
Data Collection
Information We Collect About You
77bld collects personal data in three ways: information you actively provide to us, information generated automatically by your use of the platform, and information received from payment processing partners necessary to complete your transactions.
Information you provide directly:
- Account registration data: full name, date of birth, Bangladesh mobile number, and account credentials (username and password). This data is required to create and verify your account.
- KYC identity documents: where 77bld requests age or identity verification, you may be asked to provide a copy of a national identification document. These documents are stored securely and used solely for verification purposes.
- Support communications: records of messages, emails, or other communications you send to the 77bld support team at [email protected], including the content of those messages and any attachments.
- Preference and settings data: language preferences, responsible gaming tool configurations (such as deposit limits you have set), and any voluntary profile information you choose to add to your account.
Information collected automatically:
- Device and connection data: IP address, device type, operating system, browser type and version, and mobile network information collected when you access the 77bld platform.
- Session and activity logs: records of pages visited, games played, bets placed, session start and end times, and navigation patterns within the platform. These logs are used to maintain service quality and detect irregular activity.
- Cookie and tracking data: technical identifiers placed on your device by the platform to maintain your session, remember your preferences, and analyse aggregate platform usage patterns. See Section 8 for full details on cookies.
- Transaction metadata: timestamps, amounts, wallet identifiers (partially masked for security), and processing status records associated with your deposit and withdrawal transactions. Actual wallet credentials are handled directly by your mobile wallet provider and are not stored by 77bld.
Information received from payment partners:
- Transaction confirmation data: when you make a deposit via bKash, Nagad, Rocket, or Upay, 77bld receives a confirmation record from the payment provider confirming that the transaction was completed. This confirmation includes a transaction reference number, the amount, and the timestamp.
- Wallet verification data: partial wallet identifier information (such as the last four digits of the registered mobile number) used to verify that deposits and withdrawals are processed to the correct wallet. 77bld does not receive or store your full wallet PIN, password, or OTP.
- Fraud prevention flags: payment partners may share signals related to unusual transaction patterns that are used by 77bld to help identify and prevent fraudulent activity on the platform. No full financial account data is transferred.
Data Use
How 77bld Uses Your Personal Data
77bld uses the personal data it holds about you for the following purposes. We do not use your data for any purpose beyond what is listed below without first obtaining your explicit consent.
- Account creation and management: to register your account, verify your identity and age (21+), and maintain your account in good standing throughout your use of the platform.
- Service delivery: to process your deposits and withdrawals, credit bonuses, maintain your betting and gaming history, and provide the full range of casino and sports betting services available on 77bld.
- Customer support: to respond to your enquiries, resolve disputes, investigate complaints, and communicate with you about your account status, security alerts, or policy changes.
- Fraud prevention and platform security: to monitor transaction patterns, detect suspicious or irregular activity, enforce our Terms and Conditions, and protect the integrity of the platform and its members.
- Responsible gaming monitoring: to identify patterns of play that may indicate problem gambling behaviour and, where appropriate, to apply responsible gaming tools such as deposit limits or time-out periods on behalf of the player's welfare.
- Marketing and promotions: where you have opted in to receive promotional communications, to send you information about 77bld bonuses, seasonal offers (such as Eid or BPL promotions), and platform updates. You may opt out at any time as described in Section 12.
77bld does not use automated decision-making or profiling in a way that produces legal effects or similarly significant effects on players. Any automated activity monitoring (such as fraud detection) is reviewed by a human team member before any account action is taken.
Data Sharing
How and When We Share Your Data
77bld shares personal data with third parties only in the limited circumstances described below. We do not share your data for commercial advertising purposes, and we do not sell your data under any circumstances.
- Payment processing partners (bKash, Nagad, Rocket, Upay): the minimum data necessary to process your deposit or withdrawal transaction is transmitted to your chosen mobile wallet provider. This is limited to the transaction amount, reference number, and your registered wallet number.
- Game technology providers: game studios (such as Pragmatic Play, Evolution Gaming, Spribe, and Ezugi) receive a session token and player identifier necessary to load and operate their games within the 77bld platform. They do not receive your full personal registration details.
- Legal and regulatory requirements: where required by applicable law or by a lawful order from a competent authority in Bangladesh, 77bld may disclose personal data to the extent necessary to comply with that legal obligation.
- Platform security and fraud prevention partners: aggregated, anonymised, or minimised data signals may be shared with technology partners who provide anti-fraud infrastructure. No directly identifying personal data (such as your name or full mobile number) is included in these signals.
Cookies
Cookies and Tracking Technologies
77bld uses cookies and similar tracking technologies on the platform for the purposes described below. Cookies are small text files placed on your device that help the platform function correctly, remember your preferences, and gather aggregate usage statistics.
- Essential cookies: required for the platform to function. These include session cookies that keep you logged in during your visit, security tokens that protect against cross-site request forgery, and cookies that remember your language preference. These cannot be disabled without breaking core platform functionality.
- Functional cookies: used to remember preferences you have set, such as responsible gaming tool configurations and display settings. These improve your experience but are not strictly required for the platform to operate.
- Analytics cookies: used to collect aggregate, anonymised data about how players use the platform — for example, which pages are visited most often and where players spend the most time. This data is used to improve the platform experience and does not identify individual players.
- Security cookies: short-lived tokens used to detect and prevent fraudulent login attempts, account takeover activity, and bot traffic. These are essential to platform security and operate in the background without affecting your browsing experience.
You can manage or disable non-essential cookies through your mobile browser settings. Disabling essential cookies will affect your ability to log in and use the platform normally. 77bld does not use third-party advertising cookies or tracking pixels from external advertising networks.
Security
How We Secure Your Personal Data
77bld takes the security of your personal data seriously and implements a range of technical and organisational measures to protect it against unauthorised access, accidental loss, alteration, or disclosure.
- SSL/TLS encryption is applied to all data in transit between your device and 77bld's servers. This protects your login credentials, personal details, and transaction data from interception during transmission.
- Access controls: access to your personal data within 77bld's systems is restricted to authorised personnel who require it to perform their specific job function. All internal access is logged and periodically reviewed.
- Password security: account passwords are stored using cryptographic hashing. 77bld staff cannot see your password in plain text and will never ask you for it. If you suspect your password has been compromised, change it immediately and contact [email protected].
- Intrusion detection and monitoring: 77bld operates continuous monitoring of its platform infrastructure to detect and respond to potential security incidents. Suspected security breaches are investigated promptly and, where required, affected players are notified.
While 77bld applies robust security measures, no digital platform can guarantee absolute security against all possible threats. You are responsible for keeping your own account credentials (username, password) confidential and for notifying 77bld promptly at [email protected] if you believe your account has been accessed without your authorisation.
Retention
How Long We Keep Your Data
77bld retains personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to any longer retention periods required by applicable legal obligations. The following specific retention periods apply.
- Active account data: all personal data associated with your account is retained for as long as your account remains active and for a period of five years after account closure, to support fraud prevention, dispute resolution, and regulatory compliance obligations.
- Transaction records: records of deposits, withdrawals, and betting activity are retained for a minimum of five years from the date of the transaction to satisfy financial record-keeping standards applicable to online gaming platforms.
- KYC documents: identity verification documents are retained for the duration of the active account relationship and for a minimum of five years following account closure. Documents are securely deleted once the applicable retention period expires and no legal hold applies.
Your Rights
Your Data Rights as a 77bld Member
As a registered member of 77bld, you have the following rights in relation to the personal data we hold about you. To exercise any of these rights, contact our support team at [email protected] with your registered mobile number and a description of your request.
- Right of access: you may request a summary of the personal data 77bld holds about you. We will respond within 14 business days of receiving a verified request.
- Right to rectification: if you believe that personal data held by 77bld about you is inaccurate or incomplete, you may request that it be corrected or supplemented. Corrections will be applied within 14 business days of verification.
- Right to erasure: you may request deletion of your personal data subject to 77bld's legal retention obligations. Where deletion is possible, it will be completed within 30 days of a verified request. Data subject to a legal hold cannot be deleted until that hold expires.
- Right to withdraw marketing consent: if you have opted in to receive promotional communications from 77bld, you may withdraw that consent at any time. Withdrawal of marketing consent does not affect your right to continue using the platform or receiving essential account communications.
- Right to raise a complaint: if you believe 77bld has handled your personal data in a manner inconsistent with this Policy, you have the right to raise a formal complaint by writing to [email protected]. All complaints are acknowledged within 3 business days and reviewed by a senior member of the support team.
Marketing
Marketing Communications and Your Choices
77bld may send promotional communications to members who have opted in to receive them. These communications may include information about new bonuses, seasonal promotions tied to Bangladesh events such as Eid, Pohela Boishakh, BPL season, or Victory Day celebrations, as well as updates to platform features and games. The following rules govern how 77bld manages marketing communications.
- Opt-in requirement: 77bld will only send marketing communications to members who have explicitly opted in during registration or via their account settings. We do not send unsolicited promotional messages.
- Opt-out process: to stop receiving marketing communications from 77bld at any time, contact [email protected] with your registered mobile number and a request to be removed from marketing communications. Your opt-out will be processed within 5 business days.
- Essential communications are not affected by opt-out: regardless of your marketing preferences, 77bld will continue to send you essential account communications including deposit confirmations, withdrawal notifications, security alerts, KYC verification requests, and policy update notices. These are operational messages, not marketing.
Age Protection
Children, Minors, and the 21+ Policy
77bld is strictly an adults-only platform. Players must be 21 years of age or older to register and use the platform. 77bld does not knowingly collect personal data from individuals under the age of 21. If we become aware that personal data has been collected from a person under the age of 21, we will suspend the associated account immediately, delete the personal data collected from that individual to the extent permitted by law, and notify the individual that their registration has been rejected on age grounds.
If you are a parent or guardian and you believe that a person under the age of 21 in your care has registered an account or provided personal data to 77bld, please contact us immediately at [email protected]. We take all such reports seriously and will investigate and act promptly to close any underage account and remove the associated data.
Updates & Contact
Policy Updates and How to Contact Us
77bld reviews and updates this Privacy Policy periodically to reflect changes in our data practices, platform features, or applicable legal standards. When a material change is made to this Policy, we will notify registered members via their registered contact details. The date at the top of this Policy reflects the most recent update. Your continued use of the 77bld platform after a policy update constitutes your acceptance of the revised Policy.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77bld handles your personal data, please contact our support team. All privacy-related enquiries are handled by a dedicated team member and are treated with strict confidentiality.